The Luscious foundation stick is a revolutionary brightening Cream Foundation infused with Licorice extract for a visibly fairer complexion. The ultra-smooth and lightweight formula provides a soft matte finish. The foundation stick is designed for easy application and adjustable coverage as the creamy formula effortlessly glides across the skin for a long lasting, radiant result. The latest product by Luscious Cosmetics endeavors to makes your skin feel pampered and velvety while covering dark areas and blemishes for an even skin tone.
The Luscious foundation stick is suitable for all skin types except extremely oily skin and is also dermatological tested.
Let me know when you try this stick foundation. =)
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*Stay Beautiful 

Deciding what type of foundation you like is not much of a trouble but choosing the right shade is the most important and yet the most difficult decision to make. One 'yes' to a slightly different shade and you end up with a regret. I will write something about how you can choose the right shade and type of foundation, the easy way, in my future post but for now I am reviewing the perfect liquid foundation with i-am-satisfied shade I found after trying tons of foundation testers for an hour or so. :P Enough for the intro eh? 

The Pakistan Fashion Design Council and Sunsilk are pleased to announce the next PFDC Sunsilk Fashion Week, S/S 2012, scheduled to take place in the metropolitan city of Karachi this October. Following three nationally and internationally acclaimed weeks of fashion, the executive committee of PFDC Sunsilk Fashion Week reveal October 20th – 23rd 2011 as their 4 days of fashion, where over 24 designers are expected to showcase their spring/summer 2012 prêt a porter collections. Indeed as has come to be expected and renowned of the PFDC Sunsilk platform, fashion week this October will be highlighting leading industry labels and designers as well as introducing some of Pakistan’s most exciting new design talents, through debut shows at the PFDC Sunsilk Fashion Week. The team also announces the continuity of the afternoon textile shows this October first initiated in Mar/April 2011 in Lahore, where the PFDC Sunsilk team extend their platform to leading Pakistani textile companies to now showcase their winter collections.

PFDC Sunsilk Fashion Week S/S 2012 will be staged at one main runway venue and will also include daily exhibitions of collections showcased, at the same venue. The PFDC Sunsilk Fashion Week shows will be managed by the PFDC and its own members and the executive committee; produced by Frieha Altaf of Catwalk Productions with Event Coordination by the R Team, styled by Sabs, The Salon for Women and Khawar Riaz for Men with Designer Management and Buyer Sourcing Consultancy through The Little Black Book and Public Relations by Lotus.

Speaking about the PFDC Sunsilk Fashion Week platform, Chairperson of the Executive Committee of PFDC, Sehyr Saigol said: “As a council and as a platform we are proud to bring consistency and sustainability to fashion. With our fourth week of runway shows this October, our designer representation in Paris, our first ever bridal week in November, the opening of our brand new store in Lahore at Mall 1 and in Karachi later this year at Dolmen City Mall, we endeavour to constantly further our vision of institutionalising the business of fashion. It our belief that in order to grow towards the commercialisation of Pakistan’s fashion industry we must formalise the required processes which includes regular and seasonal showcases streamlining established brands and nurturing newer talents, providing retail avenues and forging public/private commercial partnerships.

VP Marketing, Unilever Pakistan Amir Paracha said "It is heartening to note that the PFDC Sunsilk Fashion Week has grown immeasurably since we started out in February 2010. Fashion Week provides a unique platform for designers to showcase their ideas and flair to design experts the world over; and Sunsilk with its platform of Expert Co-Creations is proud to support Pakistan's Fashion Industry."

Indeed PFDC Sunsilk Fashion Week S/S 2012 follows the success of the first time participation of seven designers Adnan Pardesy, HSY, Khaadi, Muse, Nickie Nina,The House of Kamiar Rokni & Zaheer Abbas, selected through their shows on the PFDC Sunsilk runway, at Prêt a Porter Feminin in Paris, September 2011. Buyers and media from a diversity of countries extended their interest and support to the Pakistani designers at Prêt a Porter Feminin, including those from Kuwait, Russia, Italy, Saudia Arabia, Portugal, Spain, Brazil, and Switzerland to as far as Angola. Indeed the PFDC believes that through this representation at the Parisian fair, Pakistan was able to showcase its design prowess in the international arena on a serious trade platform. The PFDC is also currently working on cultivating more such international opportunities alongside national partnerships, and look forward to announcing these between 2011 – 2012.
Pakistan is seeking its style-stake in the global market”- Leading international Fashion Journalist Hilary Alexander as quoted in the News Instep
"For years now, I have been travelling to different parts of the world, attending fashion weeks. Some are great fun, like the Nigerian fashion week, which is very exotic. There are other fledgling fashion weeks, like the one in Turkey, that struggle to be fashionable but haven't yet managed to leave a mark. In contrast, I think the two PFDC Sunsilk Fashion Weeks have been conducted very professionally with great locations and, of course, some very promising designers." Alexandra Senes – French Consultant for the Council while speaking to The News – Instep
The first Lahore Fashion Week showed the city at its liveliest, belying every Pakistani cliché. The clothes, the collections, the pounding music had a rhythm like no other” Leading Indian Fashion Journalist Hindol Sengupta while speaking to Dawn – Images
"There are many interesting ideas...Especially now that the textile industry in Europe is declining. Pakistan, with its traditional crafts and very low labour costs, has a great potential" Sonja Noel – Owner of Style Emporium Stijl in Brussels
“…four days of fashion and business- very high energy and very glamorous”, Daily Times

About the Pakistan Fashion Design Council & PFDC Sunsilk Fashion Week:
* Dates Announced: 20th – 23rd October 2011
The PFDC was established in 2006 and endeavours to accord a corporate status to the fashion business, provide a platform for young and mainstream designers and to institutionalise the fashion industry in order to create and maintain industry standards in conformity with global market standards. Today, the PFDC includes over 56 members from across the country.
PFDC as a body is involved in the revival of the crafts sector in collaboration with Aik Hunar Aik Nagar [AHAN]; this being of significance since 90% of the embroideries of the South Asian subcontinent originates from Pakistan. The Council also offers two annual scholarships to aspiring PIFD students. Lastly, the PFDC continues to strive towards the standardisation of the Prêt-à-Porter industry and to this end, the PFDC has recently relocated to a bigger flagship multi brand outlet opening in October 2011 with 9500 square feet of space at Mall 1 on the Main Boulevard in Lahore where 39 designers will be stocking in addition to 3 shoe brands. The PFDC will also introduce their multi- label store in Karachi soon at the Dolmen City Mall.
With one of the world's biggest, best-known and well-loved hair care brands Sunsilk as long term patron, the PFDC Sunsilk Fashion Week platform was introduced in February 2010, in an endeavour to map Pakistan on international fashion week circuits. Thus October 2011 will be the fourth time there will be a complete synergy between three aspects of the business of fashion and retail: the designers, the crafts people and the textile industry who have worked together in a planned, cohesive and sustained manner to add value to previously simple products. Indeed Pakistan has an incredibly rich history of arts and crafts, which has provided the bedrock of our fledgling fashion industry. Through fashion weeks, the PFDC endeavours to show the world that despite the unstable socio-political situation the country finds itself in, Pakistanis are continuing to nurture and promote their creative heritage. To this end, the success of the first three seasons of PFDC Sunsilk Fashion Week in 2010 - 11 was indeed unprecedented and can be quantified by the success of the facility provided to showcase designer collections, the presence and keen interest of local, regional and international fashion buyers and the reaction and support of the international and local media. The three concluded Fashion Weeks’ have not only helped the designers who showcased at the platform but have also provided other designers, who were not part of these weeks of fashion in both Lahore and Karachi, the opportunity to meet and network with personalities from the international world of fashion and media to better build their brands. For Further Information on the PFDC please visit For Further Information on Unilever and Sunsilk please visit
PFDC Sunsilk Fashion Week can be termed as a platform to map Pakistan on the international fashion week circuits, synergising between three aspects of business, the designers, the crafts people (mainly women from areas of dispute and conflict) and the textile industry, in a planned, cohesive and sustained manner, to add value to simple products…” SHE

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*Stay Beautiful

An exciting campaign is being brought to you by beauty and personal care brand Capri. Join in the celebrations of PRETTY IN PINK at Park Towers Karachi from 22 September to 25 September 2011 to enjoy a host of activities planned by Capri including pink pampering, beauty advice and guidance, strawberry pink drinks and a free magazine cover photo shoot of yourself and your friends. All this and much more awaits you at the Capri Pink Lounge so get your hands on your invitation from the Capri Pink Car and have a fun filled, Pretty in Pink, weekend. 

 you soon

*Stay Beautiful

Apothica gave me the opportunity to host a giveaway, on my blog, for a $25 Gift Card. Isn't that amazing? =)
Let me give you a brief introduction of Apothica and one of the company, I liked, that they have on their website.
Apothica - Introduction: is an online beauty boutique, which carries the finest selection of skin care, body care, aromatherapy, and cosmetic products on the market today, including the most natural, organic products available. They are dedicated to providing you with high quality products formulated to promote and enhance your natural beauty. ships internationally, to over 175 countries and territories.
Out of all those uncountable companies that Apothica has, I thought to share something, about Becca Cosmetics, with you.
BECCA started from the simple desire to find the "perfect foundation". Frustrated by her own inability to find the miracle product, Australian Makeup Artist, Rebecca Morrice Williams created the ultimate range of skin-perfecting products which make it possible for all women to experience the pleasure of a flawless and radiant complexion, regardless of their age, skin tone or skin type. Recognizing the needs of women internationally, BECCA has developed foundation colors to suit the lightest to the darkest skin tones while also catering to all undertones. Click to read more about Becca Cosmetics.
Here are a few products I would love to have =)

Lets move to the $25 Gift Card Giveaway:
Lets start with the rules and entries. 
Must rules to enter the Giveaway:

Complete one of the following options and fill out the form at the end ONLY ONCE. 

Option 1: Facebook:

  1. Visit (+1 entry)
  2. Write on Apothica’s Facebook wall about what you think of Apothica (+1 entry)
Bonus: Opt in to Apothica’s Newsletter (+5 entries)

Option 2: Twitter:

  1. Visit (+1 entry)
  2. Tweet about Apothica on your own Twitter Account, make sure you include @apothica in your tweet. (+1 entry) 
Bonus: Re tweet Apothica’s tweet about this giveaway (+5 entries)

Option 3: Blog:
1. Visit (+1 entry)(+1 entry)

2. Write something on your blog about what you think of Apothica 

Bonus: Write about the brand I highlighted i.e: Becca Cosmetics and link it to Apothica (+5 entries)
Please note that:
  • This contest is open internationally, but Apothica does not ship to all countries. You can check to see if your country is on the list, you just have to go to the checkout page or create an account. If you win and country is not among the ones they ship to, we will have to chose another winner.
  • You can complete more than one option.
  • This contest will end on 1st October, 2011 and I will announce the winner after that. The winner will be chosen via 
  • I will announce the winner in a blog post and will contact the winner via email as well, but if the winner will not contact me back withing 48 hours of the announcement/contact, I will choose a new winner.
  • To a winner:  please be sure to add Apothica and SkinCareRx to your email list so they don't go to the Spam/Junk Mail folder.
After I will announce the winner:
  • Apothica will contact the winner to verify the given information is correct.
  • After verification, Apothica will email the code for the gift card to be used at,, and
Good luck to all of you =)
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*Stay Beautiful

I always hate it when I had a manicure and I have to wash my brushes, as it needs my hands to work with lots of soap and water. Also, I feel guilty when I waste so much water.

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*Stay Beautiful
Have you ever thought how a Miss Taylor Kabuki (read review here) would look like from the inside? :O I never thought about it, but I got to look at it when one day I broke it accidently. I can not describe what I felt when it fell on the floor. My heart skipped a beat and I reached for it as fast as I could, but I was late. =(
Anyways, I fixed it the very next morning as my life without this brush is incomplete :P
I, however, thought to share a few pictures with you guys, so you won't have to hope for yours to break :P 

This is how it USUALLY looks like 

There goes the cap

I thought to use a little flash, so you guys could see the back
 I hope you have ENJOYED :p this post .... Have you ever break any of your brushes?Don't forget to participate in my on going giveaway for Travel Kit in Black and F45 Buffer Brush!
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Capri, Pakistan’s most historic beauty and personal care brand of choice introduces the inspiring Ayesha Omar as their Brand Ambassador.

Caring for Pakistani women since its inception forty years ago, Capri’s philosophy captures the belief that the Pakistani woman of today is beautiful and inspirational, inside and out. Having started a journey with Mehreen Raheal and her story of success earlier this year, Capri continues to honour women who inspire and motivate, with the introduction of Ayesha Omar as a Brand Ambassador.

With her ongoing pursuit of success in the field of media be it hosting, acting, modeling, and most recently singing, combined with her infectious charm, Ayesha Omar embodies the essence of a true Capri Woman; one whose life captures beauty and confidence that continues to lead her towards the realisation of her dreams. Indeed Capri hopes to inspire women through their ambassadors and their journeys of struggle and success against many odds.

Speaking about her new role as Brand Ambassador for Capri Ayesha said “I am delighted to be able to share my story with all Pakistani women and I am honoured that my life and work reflect Capri’s values of inspiration and motivation. From my experience, women who are extremely dynamic are often not given many inroads or encouragement into using such talent. With Capri’s platform and encouragement, I hope I am able to work with other women in the country to capture confidence, beauty and the realisation of their dreams.

Speaking about the introduction of Ayesha Omer as their latest ambassador, Marketing Manager Zulfiqar Ali Ansari said “Capri is a brand that is about beauty with substance, its looks past the superficial, glamorous façade and appreciates both inner and outer beauty. Our brand ambassadors embody the virtues having overcome obstacles and achieved success. Ayesha has achieved success in all the fields she has ventured in and has widespread appeal especially amongst the younger lot. Through this campaign we want to show the Capri cares for the Pakistani woman and we support passion, initiative and endeavor.

Indeed with its distinct natural ingredients Capri cares for the needs of four main personalities of women captured in Blue, Green, Pink and White Capri. Versatile, confident and full of life, Ayesha’s personal Capri soap of choice is Capri Pink, with Rose Petal, Strawberry and Milk Protein Extracts which offers moisturized, radiant and glowing skin - the perfect Capri for all passionate and energetic women.

Follow Ayesha Omar’s journey with Capri across broadcast, print and on the Capri Facebook Page!

Read more about Ayesha Omar

Capri Brand Ambassador

Ayesha Omar has made her mark in the Pakistani television industry as one of the country’s most widely recognized and popular media personalities. With a regional distinction in Advanced Level Arts and a place on the honor roll throughout her years at the prestigious National College of Art; Ayesha was artistic from a very early age with a passion to achieve the highest possible in her field through her sheer determination, spirit and drive.

Nursing an early passion for music, Ayesha first appeared on television as a VJ on Indus Music and then at MTV Pakistan, instantly likeable to her young audiences. She continued to work as a VJ and as a Producer for five years after which she started acting and hosting various shows for national television channels simultaneously. A multi-faceted media personality, Ayesha has also achieved distinction as a print model and quickly became a favorite with the fashion industry. This Capri Brand Ambassador was further selected to represent Pakistan in Abu Dhabi for the Chapal Cup Cricketing series and was also selected to represent Pakistan at the First African International Film Festival.
Having achieved success in acting, hosting and modeling, Ayesha continues to push her boundaries with new and exciting challenges and to this end is currently also pursuing a career in music. She ventured into this domain by lending her vocals to the original soundtracks of popular drama television serials and in 2011 she performed a solo track by the renowned poet Faiz Ahmed Faiza at a coveted Excellence Awards ceremony. She is now all set to launch her very own album of music in October 2011.
Creative and entrepreneurial, Ayesha has also co-founded a clothing line Ayesha-Anoushey, with fellow VJ Anoushey Ashraf in collaboration with the multi-brand store Labels in Karachi.
Indeed, Ayesha Omar’s story of success is an inspiration for many Pakistani women. Her versatility, her perseverance and her achievements make her a natural role model for inspiring women to follow their dreams. Catch Ayesha Omar on leading channels, billboards and in the print media as Capri’s Brand Ambassador.

I hope you have liked this post!
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*Stay Beautiful
Click on this picture to know more about this giveaway =)

Don't forget to click on 'Giveaways' tab above, to know about my other on going giveaway. =)
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*Stay Beautiful
A few days back I was asked by Adorn Mineral Cosmetics to try this feature of "Virtual Color Matching" on their website and share it with my readers. I gave it a try and I thought to share it with you as I am pretty satisfied with it.
Lemme tell you guys about it and how it works!
What is Virtual Color Matching?
Adorn Mineral Cosmetics thought to help their customer's complaints when purchasing cosmetic; inexperienced staff, insufficient time, bad in store lighting and a desperate approach to customer satisfaction. By offering their Virtual Color Matching Service, they are keen to build a confidence in online cosmetics purchases.

How it works?
Using revolutionary technology, customers upload a photo of themselves and request specific products to be color matched to. This is more advanced than other cosmetic sites who merely ask online shopper to choose their closest complexion match from range of different stock images.

Steps to follow for Virtual Color Matching Service:
Step #1. Go to Adorn Mineral Cosmetics.
Step #2. Create an account with a valid email address, because they will be sending you the results via email.
Step #3. After you sign into your account, you will see something like this.
 Click on Virtual Color Matching
Step #4. Up next, you will see a form like this. You will need a head shot/picture of yourself. Fill the form and hit SAVE. You can chose up to 4 products. You are done. =) 

Soon, you will get an email with a picture like this. All the colors will be matching according to your skin tone of the products you selected previously.

Trust me this is a must try. Let me know if you have tried it or going to try it. How did you find this? Helpful or not?

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*Stay Beautiful
Who says you always have to go for expensive brands when buying something funky yet delicate and decent?
I was out shopping for Eid while I HAD TO stop at one stall in the market. It was not such a big one, nor it was really prominent. I saw these first two items on that stall and trust me I could not find any such thing any where else in such a great price. =)
My first jewelry item was these gorgeous earnings. I always look for something that is wearable with both eastern and western outfits, and found just the perfect stuff this time. =)
These earrings have this really cute, wiring net at the bottom and they feel really light on ears.
 (I can't stand heavy earrings) A few little pearly thingys are filled inside that round wire net. 
Cost : 250 PKR (RM 9 approx)

Second item was a heavy bracelet. It has black, silver and dull golden color and is suitable for both eastern and western outfits.
Cost : 300 PKR (RM 10 approx)

Third and last jewelry item that I bought was this beauty, made up of wooden beads and elastic material. I did not buy it from the same stall, found it in a super store. It was available in black and wooden beige colors.
Suitable for a casual day/night out.
Cost : 150 PKR (RM 5 approx)

I got all the stuff from Johar Town, Lahore, first two things were bought from GI market, a small stall and the wooden one I got from Jahangir Sons!

I hope you have enjoyed this post. Will you buy something like this when you are out shopping next time?
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I was getting bored and thought to play with these two beautiful colors, orange and brown. =) Exactly when I was done with them, I saw my Glamorous Face's Liquid Eye Liner (#03) and thought to give it a try. It looked fine I think. What do you say? Should I do a tutorial on this look?

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*Stay Beautiful
I was searching for a really dark black eye shadow a while back when I saw this beauty. It was dark - it was black - it was inexpensive. =)
It gives a really matte finish and you can achieve, from a very light blackish look to a really heavy smokey look with this eye shadow.
As for a black shadow, it has really less fall outs. So, while packing a few layers of this shadow on my eyes, I always prefer to do the eyes first and then the rest of the face. (A blush-brush stroke on a black eye shadow's fall out can be a real pain)

My skin and eyes are pretty sensitive, but I did not get any reactions or itchiness by using this shadow. 

It is also pretty easy to blend as compared to a few other black eye shadows I have used so far and does not leave harsh lines if you spend a little time on blending, as after all it is a dark shade. 
Left swatch is without primer, while the right swatch is with primer.
How can you use this eye shadow:

  • Except for using the eye shadow for your eyes, you can also use it to fill in your eye brows (if you have dark ones).
  • Use a wet eye liner brush on this eye shadow and apply a matte finished eye liner.
  • You can pack your gel liner with it as well.
  • While going for a more dramatic look with your lips, pat it on your red lipstick to create that Vampirish (self made word :p) look.
Cost: I don't exactly remember its price as I bought it a while ago but I guess it was about 150-200 PKR.

Check out the Red Smokey Look I re-created using this shadow.
What do you prefer, matte or shimmery eye shadows?

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*Stay Beautiful
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