Press Release: Beauty & Personal Care Brand Capri unveil their Second Brand Ambassador of Inspiration: Ayesha Omar

Capri, Pakistan’s most historic beauty and personal care brand of choice introduces the inspiring Ayesha Omar as their Brand Ambassador.

Caring for Pakistani women since its inception forty years ago, Capri’s philosophy captures the belief that the Pakistani woman of today is beautiful and inspirational, inside and out. Having started a journey with Mehreen Raheal and her story of success earlier this year, Capri continues to honour women who inspire and motivate, with the introduction of Ayesha Omar as a Brand Ambassador.

With her ongoing pursuit of success in the field of media be it hosting, acting, modeling, and most recently singing, combined with her infectious charm, Ayesha Omar embodies the essence of a true Capri Woman; one whose life captures beauty and confidence that continues to lead her towards the realisation of her dreams. Indeed Capri hopes to inspire women through their ambassadors and their journeys of struggle and success against many odds.

Speaking about her new role as Brand Ambassador for Capri Ayesha said “I am delighted to be able to share my story with all Pakistani women and I am honoured that my life and work reflect Capri’s values of inspiration and motivation. From my experience, women who are extremely dynamic are often not given many inroads or encouragement into using such talent. With Capri’s platform and encouragement, I hope I am able to work with other women in the country to capture confidence, beauty and the realisation of their dreams.

Speaking about the introduction of Ayesha Omer as their latest ambassador, Marketing Manager Zulfiqar Ali Ansari said “Capri is a brand that is about beauty with substance, its looks past the superficial, glamorous façade and appreciates both inner and outer beauty. Our brand ambassadors embody the virtues having overcome obstacles and achieved success. Ayesha has achieved success in all the fields she has ventured in and has widespread appeal especially amongst the younger lot. Through this campaign we want to show the Capri cares for the Pakistani woman and we support passion, initiative and endeavor.

Indeed with its distinct natural ingredients Capri cares for the needs of four main personalities of women captured in Blue, Green, Pink and White Capri. Versatile, confident and full of life, Ayesha’s personal Capri soap of choice is Capri Pink, with Rose Petal, Strawberry and Milk Protein Extracts which offers moisturized, radiant and glowing skin - the perfect Capri for all passionate and energetic women.

Follow Ayesha Omar’s journey with Capri across broadcast, print and on the Capri Facebook Page!

Read more about Ayesha Omar

Capri Brand Ambassador

Ayesha Omar has made her mark in the Pakistani television industry as one of the country’s most widely recognized and popular media personalities. With a regional distinction in Advanced Level Arts and a place on the honor roll throughout her years at the prestigious National College of Art; Ayesha was artistic from a very early age with a passion to achieve the highest possible in her field through her sheer determination, spirit and drive.

Nursing an early passion for music, Ayesha first appeared on television as a VJ on Indus Music and then at MTV Pakistan, instantly likeable to her young audiences. She continued to work as a VJ and as a Producer for five years after which she started acting and hosting various shows for national television channels simultaneously. A multi-faceted media personality, Ayesha has also achieved distinction as a print model and quickly became a favorite with the fashion industry. This Capri Brand Ambassador was further selected to represent Pakistan in Abu Dhabi for the Chapal Cup Cricketing series and was also selected to represent Pakistan at the First African International Film Festival.
Having achieved success in acting, hosting and modeling, Ayesha continues to push her boundaries with new and exciting challenges and to this end is currently also pursuing a career in music. She ventured into this domain by lending her vocals to the original soundtracks of popular drama television serials and in 2011 she performed a solo track by the renowned poet Faiz Ahmed Faiza at a coveted Excellence Awards ceremony. She is now all set to launch her very own album of music in October 2011.
Creative and entrepreneurial, Ayesha has also co-founded a clothing line Ayesha-Anoushey, with fellow VJ Anoushey Ashraf in collaboration with the multi-brand store Labels in Karachi.
Indeed, Ayesha Omar’s story of success is an inspiration for many Pakistani women. Her versatility, her perseverance and her achievements make her a natural role model for inspiring women to follow their dreams. Catch Ayesha Omar on leading channels, billboards and in the print media as Capri’s Brand Ambassador.

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